Why Your Business Needs a Blog Blog. You’re familiar with the term because it’s the same noise you inadvertently make when business pros keep telling you that your website needs one. As content marketing specialists, we can attest to blogs being a valuable business tool to keep clients informed on your movements, drive online […]
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Using your personal profile for professional stuff. Dear diary It’s been a while since our last entry. As we have discovered, having a baby and running a business at the same time was a lofty goal that required at least an hour of ‘mummy time’ and a glass of wine per evening. Alas, here
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Swearing. Does it ever belong in your marketing strategy? An interesting topic was raised in a networking group recently where small business owners were asked how they felt about swearing in the professional realm. The response was an overwhelming and protesting “NEVER!” from every respondent. The result left the author of this article scratching
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Political Phrases and Idioms The Australian go-to political catchphrases and idioms hold unfortunate commonplace in the rehearsed soliloquies of our nation’s finest pollies. Ahead of any election or post any budget announcement (like the one we’ve recently endured), speeches will usually contain this garden-variety political slagging. We start to see politicians toss around some
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The Power of Song Lyrics Social change, political uprising, emotional impact, and behavioural influence Social Change and Political Uprising You don’t need to look far to find the songs that were anthems of social change for major historical movements in history. The 1960s and 70s America was a place of anger, confusion, segregation,
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Is Handwriting Dying? Image – The dazzling handwriting of the Witty Wordsmith When was the last time you sat down in front of a piece of paper and purposefully wrote something by hand? Doodling on paper during a boring meeting doesn’t count. Neither do shopping lists. The idea of handwriting anything of length is an
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Why Can’t We Text the Police? “The only way to get to a place out of their earshot so as not to alert suspicion or make the situation worse, was to walk past them. This was not an option…” Let’s be honest, in a scenario where yours or others’ personal safety is at risk,
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Email Etiquette The dos and don’ts of business emails We’ve all been on the receiving end of a cringe-worthy, confusing, or infuriating email at some point in our professional lives. Perhaps you’ve even been the sender of an accidental ‘reply all’, or anger-filled, keyboard-bashing tirade that, despite the enormous amount of satisfaction you felt,
Silence Is Deadly. The Dangers of Ignoring Social Media Complaints and Negative Reviews Social media is a great way for businesses to engage directly with their customers and foster good, healthy dialogue, right? Right! …sometimes. When businesses use social media as a platform for connection and direct customer feedback, it can be an insanely
