SEO.
You hear it pour from the mouths of digital marketers and anyone in the digisphere who’s read a ‘how to rank on Google’ blog.
When most people think of SEO (Search Engine Optimisation), they think Google Ads, backlinks, website speed performance, and all the other paid tricks of the trade.
But before we dive into why SEO Copywriting is the thing websites crave, let us introduce you to SEO’s more naturally beautiful cousin, Organic SEO.
What is Organic SEO?
Organic SEO is a family of strategies aiming to improve your search engine rankings without just throwing cash at Google and shouting, “MAKE ME FIRST!”
It’s the detailed stuff on your website that you’ve actually put effort into (or paid someone else to *cough*).
It’s how your website looks visually.
It’s the keywords you’ve researched and woven into your content and descriptions.
It’s the high-quality customer engagement that both users and Google find valuable.
It’s SEO Copywriting.
Whoa. What a segue.
What is SEO Copywriting?
Your new best pal.
SEO Copywriting is the technique of writing concise and targeted content using industry-relevant keywords and action-inspiring expressions to engage with consumers.
Ever read a website, marketing email, or brochure that hit you in the face with punchy rhetorical questions or poked you in the feels with sensory words that made you act?
Ever clicked on a website that had the EXACT phrase you searched for?
That’s SEO Copywriting.
Why does my business need SEO Copywriting?
Because consumers want the easiest and most digestible copy to get them to what they want. They don’t want to sift through paragraphs of useless information to finally get to the relevant bits. Ain’t nobody got time for that.
Also, Google looooooooooooooves organic SEO.
It loves fresh content that engages with and provides value to consumers.
It loves relevant content.
It thinks your clever use of long-tail keywords is very sexy.
You can make Google fall in love with your business by using SEO Copywriting.
Consider us your wingman.