INFTA Website Copy Questionnaire

Grab yourself a coffee, slap your aspirational business hat on, and prepare to put on virtual paper how amazing your business is
and how much more amazing it’s about to become.

Name *

First

Last

Do you currently have a blog? *

In a few words, describe what your business does, and what makes your services unique or standout. *

What problem are you solving for your clients/customers? *

What are the origins of your business? Where did it begin? How have you gotten to where you are? What motivates you? *

What type of tone do you want your content to have? *

(serious, professional, fun, academic, humorous etc.)

List three words that describe the personality you want your business to have. *

(Confident, warm, lively, bubbly etc.)

Are there any keywords/phrases you would like to emphasise or add to your content? *

Please list any websites that are examples of what you’re envisioning for your content.

Please upload any existing brand assets or relevant business documentation

Click or drag files to this area to upload. You can upload up to 12 files.

INFTA - Organisations

Please explain how Forest Therapy will benefit organisations and their staff *

(increased productivity, team building, morale improvement, job satisfaction etc.)

Please explain the Corporate on-demand Masterclass you offer. What is involved? *

What is involved in the program? How is the program implemented/rolled out within an organisation? Do you have a cost per person for the program? Minimum attendance? Post-therapy evaluation/follow-up procedures?

Please explain the Corporate Workshops you offer. What is involved? *

Please explain how Forest Therapy will work as part of an organisational EAP *

How is the program implemented/rolled out within an organisation?

What is involved for organisations to get full accreditation? *

What is the process, and what are the proposed benefits?

Who are the typical decision-makers you deal with in organisations? *

CEOs, CFOs, HR Management, Operations Management, Board of Management etc.

INFTA - Government

What information would you include in a typical pitch for Forest Therapy's benefits to tourism? *

What information would you include in a typical pitch for Forest Therapy's benefits to public health? *

What information would you include in a typical pitch for Forest Therapy's benefits to educational bodies? *

What does the successful implementation of Forest Therapy as a public practice look like for you? *

Do you have established proposals you have used for government bodies in the past? If yes, please attach any relevant documentation.

Click or drag files to this area to upload. You can upload up to 8 files.

INFTA - Services

What is involved in a trail becoming Forest Therapy certified? *

What are the criteria for certification? What are the benefits of certification? Are certified trails advertised or listed anywhere? Or does it rely on self-promotion? Do you provide marketing collateral for the certification such as email signature add on, digital certificate, digital logo/certification stamp?

Please provide information on the Forest Therapy Centre *

Is this a proposed centre? If so, please describe the vision for it, benefits, and potential location/s.

Please provide information for the Forest Revitalisation page *

Is this a proposed project or initiative offered by INFTA? I.e., volunteer-driven revitalisation projects? What is involved?

Please provide information on Biophillic Urban Design as a service, and any links to research supporting the sociobiological effects of Biophilia *

What will be involved in Biophilic Urban Design as a service? Consultation with council planners etc.?

Please provide information on Urban Forests as a service *

Is this referring to pre-existing accessible forests in urban areas? Does this link in with Biophilic Urban Design as a service (i.e., are these two services the same?)

INFTA - Training

Please provide course information for Group Training *

What is involved? How many people to a group? What accreditation do you receive? Course duration? Benefits?

Please provide course information for the Masterclass (ignore if information is the same as the Corporate On-demand Masterclass) *

What is involved? How many people to a group? What accreditation do you receive? Course duration? Benefits?

What are the career opportunities for graduates (in addition to what's listed on the INFTA website) *

For a newly graduated person without a current career, what are the opportunities? For example, setting up a business/sole-trader as a Forest Therapy guide? Working internally with INFTA?

INFTA - Supporting Documents

Please upload any documents with information relevant to the abovelisted questions

Click or drag files to this area to upload. You can upload up to 20 files.

For example, the INFTA training guide/handbook, research papers, previous proposals/pitches etc.

Phone